Ordinary" is a skincare brand known for its affordable and science-based approach to skincare products. It is a subsidiary of the larger beauty company, Deciem. The Ordinary gained popularity for its minimalist packaging and focus on active ingredients that target specific skin concerns. The brand offers a wide range of skincare products, including serums, moisturizers, cleansers, and oils. Their products often feature single active ingredients or simple formulations, allowing consumers to customize their skincare routines based on their specific needs.